People laughed at me when I suggested back on September 29, 2010 that Facebook should buy Skype. Here’s what I wrote then, and I still think that is the real reason for a Skype-Facebook deal:
Sure, this would be a big, hairy merger, but look at it this way: In one swoop, Facebook would dominate what I’ve maintained is both the new age and classic social networking. They have people’s credit cards; they have their real-world phone information; and in the end, they have a better, more useful, social graph than Facebook itself.
The Skype-Facebook client on the desktop would mean both Facebook and Skype will be jointly in people’s faces, and take time away from other web services, such as Google. A simple search box inside the Skype client, and the two companies are starting to take attention away from arch-nemesis, Google.
Since then, Skype is much bigger, has more revenues and has a lousy new desktop client. Facebook has taken huge strides towards owning “communications” and online “interactions.” When Facebook launched its Social Inbox, I pointed out:
For the first three years of its life, the company was merely a social network, but then it transformed itself in quick succession into a social web platform and then a social aggregator of the web. Today, the company launched its “social inbox,” a new kind of messaging system that is the first public manifestation of the new new Facebook. Facebook’s newest core competency is communications — a way to become even more indispensable in our daily web lives.
There are many other reasons why this deal makes sense, the biggest being Marc Andreessen, the web wunderkind turned über-VC who sits on the board of Facebook and has investments in both companies. It would be Christmas in summer for his fund if this deal goes through.